I worked with Envy Create and Lego to create this very preliminary idea for mobile application that could increase consumer engagement at several pop-up and conference events that Lego was attending over the course of a couple of years. The events are primarily focused on the Lego Dimensions video game. We wanted to provide a means of engaging consumers while they were waiting to play the game, to offer them additional Lego content, and to drive sales by offering a mobile pre-order of the new version of the game. In the environment, we plan to use Bluetooth-Low_energy (BLE) beacon technology to provide content and interactions based on a consumers location within the space. The project is currently on-hold as more plans are put into place but I hope we get back to working on it soon.

Prototype

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